Wal-mart's trying to market itself as a hipper store. The ads have changed to reflect a more polished look, with an emphasis on electronics. There's a also new clothing line, Metro7, which Walmart calls a "fashion revolution" (available only in select locations). 
Too bad they don't have the product line available in Reno; I would've liked to check it out personally.
Interesting. I wonder what Target will do to counteract.
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